Recently, we developed a content strategy for our friends at EA+. Traditionally reliant on affiliate marketing, they needed to pivot quickly. We crafted a plan centered on customer testimonials and product education content, leading to an impressive turnaround and measurable engagement lift.
We also recently launched a highly successful campaign leveraging AI-generated visuals — a playful mix of the funny and the absurd — demonstrating how AI imagery can break through the noise when used with intention. It’s a perfect example of how we blend creativity, strategy, and emerging technology to help brands stand out and stay relevant.
Real Stories sell
For Emergency Assistance Plus, we set out to humanize a service that’s often seen as transactional. We produced a series of authentic testimonial videos featuring real members sharing their real experiences — moments where EA+ truly made a difference. These stories brought emotion and credibility to the brand, transforming abstract benefits into relatable human impact. The result was powerful: content that not only resonated but converted, proving that genuine storytelling drives real results.
STOCK?
We also created a series of stock-footage-driven ads designed for speed, testing, and performance. These pieces were built to move fast — quick to produce, easy to iterate, and highly effective. By focusing on clear messaging and emotional triggers, these ads consistently delivered strong conversion rates while maintaining brand authenticity.
It all begins with an idea.
We’re proud to serve as Sierra-at-Tahoe’s strategic content partner, helping the resort rebuild and redefine its brand following the Caldor Fire. Our partnership has focused on telling Sierra’s story of resilience — a community-driven comeback fueled by passion for the mountain and the people who call it home.
From emotional storytelling pieces to high-energy skiing and snowboarding ad campaigns, we’ve helped Sierra capture both the soul and the stoke of the resort. Each campaign blends cinematic visuals with strategic messaging designed to reconnect loyal riders and attract new visitors.
Through video, photography, and digital strategy, Trespasser Productions continues to help Sierra-at-Tahoe communicate its mission: honoring its legacy while carving a bold new path forward.
rebirth
But it wasn’t just about the skiing. After the Caldor Fire, Sierra-at-Tahoe needed more than ads — they needed a renewed sense of identity. Together, we set out to tell the deeper story: one of resilience, community, and rebirth. We helped redefine Sierra’s visual language, tone, and brand feel — from the textures and color palette to the voice that speaks to its loyal riders. The result is a refreshed brand presence that honors Sierra’s history while marking the beginning of a new era on the mountain.
But It can be fun!
To balance Sierra’s emotional comeback story, we also leaned into humor and creativity with a series of comedy-driven micro content pieces. From original character creations and off-season skits featuring people doing everyday things in full ski gear — because they just can’t wait for winter — to playful Dumb and Dumber tributes, we used storytelling and personality to keep the stoke alive year-round. These pieces not only entertained Sierra’s audience but reinforced the culture, anticipation, and sense of community that make the resort unlike anywhere else.
Case study
“When the Caldor Fire tore through our mountain, we lost more than trees and lifts — we lost a piece of who we were. Trespasser Productions helped us find our voice again. Together, we built a new look, a new energy, and a new way to tell our story. They captured not just the skiing, but the heart behind it — the resilience, the laughter, the community that refused to give up. From emotional films to off-season comedy skits that kept our fans stoked for winter, Trespasser helped us remind everyone that Sierra-at-Tahoe isn’t just back — it’s stronger than ever.”
